StrategyNetworksMobility

Agnieszka Nowinska

Associate Professor at Aalborg University Business School

My research examines how people and organizations move, connect, and adapt when established structures are disrupted.

After eight years in business development and trade diplomacy, I now bring that experience to research on employee mobility, global supply chains, and organizational responses to failure, crisis, and technological change.

Agnieszka Nowinska
PhD, Copenhagen Business School Aalborg · Denmark
3
connected research streams
8
years in business and diplomacy
Global
empirical perspective
01

Research agenda

Behavior under pressure reveals how actors really work.

Across careers, firms, and supply chains, my work examines how people move, adapt, and make decisions when established relationships are placed under pressure.

01

Careers & Mobility

Employee mobility and co-mobility across borders, particularly after major organizational events such as multinational failure, alongside emerging global staffing strategies.

02

Networks

How networks form, persist, and restart at both the individual level, through employee co-mobility, and the organizational level, through buyer-supplier relationships.

03

Change & Disruption

Extreme contexts, including bankruptcy, crisis, war, and technology adoption, as lenses for understanding strategic responses and organizational consequences.

02

AI & knowledge production

AI is becoming part of how knowledge is made.

My current AI work connects shipping, qualitative research, and the wider question of how artificial intelligence changes expertise, interpretation, and decision-making.

Fellowship · September-November 2026

CAISA Fellow, Center for AI in Society

CAISA is Denmark's National Center for Artificial Intelligence in Society, an interdisciplinary consortium with AAU, UCPH, AU, ITU, DTU, and the Pioneer Centre for AI. My fellowship connects AI in society with knowledge production and qualitative research practice.

About CAISA

MASSHINE funding

AI in inductive qualitative research

Seed-funded work on generative AI and qualitative research, connected to questions about how AI reshapes immersion, interpretation, and access to empirical material.

View MASSHINE

Danish Maritime Fund

AI in shipping and chartering

Funding from the Danish Maritime Fund supports work on how artificial intelligence is reshaping shipping, chartering, and maritime decision-making.

View fund
03

Current work & media

Research in motion.

Projects, short films, and lectures that connect academic questions with the people and industries living through them.

Project Lead · Danish Maritime Fund

AI in Shipping

A new project investigating the use of artificial intelligence in shipping and chartering. I welcome conversations with researchers and industry partners interested in collaborating.

Get in touch

Research explainer

Doors & Walls

Physical barriers, organizational space, and knowledge sharing, based on research published in Industry and Innovation.

04

Publications & research outputs

Networks, mobility, AI, and disruption.

A curated list of journal articles, book chapters, reports, cases, and working papers, with DOI or source links on every title.

Networks

  1. 2025

    The Paradox of Spatial and Relational Embeddedness: Tie Reinitiation after a Trust Violation

    Pankaj Kumar, Agnieszka Nowinska, & Akbar Zaheer

    Academy of Management Journal, 68(1), 81-107. DOI: 10.5465/amj.2022.1143
  2. 2025

    Entrepreneurial Embedded Expanders and Triggered Explorers: Multiple Paths to Spatial Expansion by Service Intermediaries

    Ram Mudambi & Agnieszka Urszula Nowinska

    The Oxford Handbook of Spatial Diversity and Business Economics, pp. 293-314. DOI: 10.1093/oxfordhb/9780198866190.013.0011
  3. 2023

    The signaling effect of supplier's customer network instability on service price: Insights from the container shipping charter market

    Pankaj Kumar, Agnieszka Nowinska, & Hans-Joachim Schramm

    Journal of Operations Management, 69(8), 1282-1319. DOI: 10.1002/joom.1254
  4. 2023

    Doors and walls: physical barriers and knowledge sharing

    Agnieszka Nowinska & Torben Pedersen

    Industry and Innovation, 30(5), 585-606. DOI: 10.1080/13662716.2022.2141611
  5. 2021

    Uncertainty, status-based homophily, versatility, repeat exchange and social exchange in the container shipping industry

    Agnieszka Nowinska & Hans-Joachim Schramm

    Journal of Business Research, 128, 524-536. DOI: 10.1016/j.jbusres.2021.02.021
  6. 2021

    Together or Alone? Value Creation Logics in Internationalised Services Firms

    Agnieszka Urszula Nowinska & Svetla Trifonova Marinova

    Business Models and Firm Internationalisation, pp. 172-199. DOI: 10.4324/9781003204268-10
  7. 2019

    Ships and relationships: Competition, geographical proximity, and relations in the shipping industry

    Agnieszka Urszula Nowinska

    Journal of Business Research, 101, 161-170. DOI: 10.1016/j.jbusres.2019.04.021

Mobility

  1. 2025

    All aboard! co-mobility, human capital, and labor market prospects after organizational failure

    Agnieszka Nowinska, Valentina Tartari, & Ram Mudambi

    Industry and Innovation, 32(8), 946-964. DOI: 10.1080/13662716.2025.2493079
  2. 2025

    From solo to social: Understanding pathways to comobility

    Agnieszka Urszula Nowinska, Marta K. Dowejko, & Minna Paunova

    SSRN Electronic Journal. DOI: 10.2139/ssrn.5381459
  3. 2025

    The truth about immigration: why successful societies welcome newcomers: Zeke Hernandez, St. Martin's Press, 2024, 320 pp., ISBN 978-1250288240

    Agnieszka Urszula Nowinska

    Journal of International Business Policy, 8, 474-478. DOI: 10.1057/s42214-024-00206-2
  4. 2024

    Unpacking the influence of foreignness on employment prospects within a multinational enterprise: an examination of gender, professional experience and duration of stay

    Agnieszka Nowinska & Marte C. W. Solheim

    Journal of Global Mobility: The Home of Expatriate Management Research, 12(2), 288-312. DOI: 10.1108/JGM-08-2023-0053
  5. 2024

    Scarce resources or damaged goods? On the legitimacy of laid-off workers following MNC failure

    Kristina Vaarst Andersen, Mark Lorenzen, & Agnieszka Urszula Nowinska

    Global Strategy Journal, 14(3), 604-634. DOI: 10.1002/gsj.1497
  6. 2024

    Non-diverse Internal Mobility (expatriation) and External Hiring: Alternative Staffing Strategies at OW Bunker

    Agnieszka Urszula Nowinska

    Nordic Case House / Harvard Business Publishing
  7. 2024
  8. 2023

    Traders across borders: who and where?

    Agnieszka Nowinska, Jean-Francois Hennart, & Svetla Marinova

    Journal of Global Mobility, 11(3), 437-457. DOI: 10.1108/JGM-11-2022-0063

AI

  1. 2026

    Signals at Sea: Traditional Shipbroking and Digital Transformation

    Agnieszka Urszula Nowinska & Gisele Msann

    Harvard Business School Publishing
  2. 2025

    AI disruption in chartering in Danish Shipping

    Agnieszka Urszula Nowinska & Gisele Msann

    AAU OPEN Bridging Knowledge - A Dissemination Report Series. DOI: 10.54337/aau.bk2_2025
  3. 2025

    From Keel to Cloud: AI Adoption in Shipping Chartering, Hurdles and Horizons

    Gisele Msann & Agnieszka Urszula Nowinska

    Transforming A Maritime Future: Digitalization and Decarbonization, pp. 232-247. DOI: 10.21677/250911

Disruption

  1. 2025

    Inter-state war dynamics and investment: Insights from the Russia-Ukraine war

    Agnieszka Nowinska & Thomas Roslyng Olesen

    Journal of Business Research, 186, 114911. DOI: 10.1016/j.jbusres.2024.114911
  2. 2024

    Project managers and decision making: Conditional cognitive switching and rationally stepping up

    Agnieszka Nowinska & Torben Pedersen

    Long Range Planning, 57(1), 102414. DOI: 10.1016/j.lrp.2024.102414
  3. 2025

    Eco-Friendliness: Signals, Proprietary Insights into Behavior, and Buyer-Supplier Relationship Persistence in the U.S. Import Market

    Agnieszka Urszula Nowinska & Chris Dirzka

    SSRN Electronic Journal. DOI: 10.2139/ssrn.5209244
  4. 2023

    Trans-fur-able resources? Strategic responses to a crisis in the Danish mink-related ecosystem

    Michael S. Dahl, Louise Brons Kringelum, Agnieszka Nowinska, & Thomas Roslyng Olesen

    Reconfiguration of Business Models and Ecosystems, pp. 294-314. DOI: 10.4324/9781003326731-16
  5. 2021

    What drives ports around the world to adopt air emissions abatement measures?

    Henrik Sornn-Friese, Rene Taudal Poulsen, Agnieszka Urszula Nowinska, & Peter de Langen

    Transportation Research Part D: Transport and Environment, 90, 102644. DOI: 10.1016/j.trd.2020.102644

05 · Contact

Let us compare notes.

I welcome research collaborations, industry conversations, and invitations related to mobility, networks, and organizational change.

Email aun@business.aau.dk
Phone +45 9940 2530
Office

Fibigerstraede 11
DK-9220 Aalborg, Denmark